Excerpts from the Top 3 Most Popular Songs This Week –October 2007 as reported by BillBoard Magazine

1.
Soulja Boy Tell’em
Crank That (Soulja Boy)
“I’m Jocking On Yo Bitch Ass
And If We Get The Fightin
Then I’m Cocking On Your Bitch”
2.
Kanye West Stronger
Well I’d do anything for a blonde dyke
And she’ll do anything for the limelight
And we’ll do anything when the time’s right

3. Britney Spears
Gimme More
A center of attention (Can you feel that?)
Even when they’re up against the wall
You got me in a crazy position (Yeah)
If you’re on a mission (Uh-uh)
You got my permission (Oh)

Excerpts from the Top 3 Most Popular Songs in 1958 as reported by BillBoard Magazine
1. At The Hop – Danny & The Juniors
Well, you can swing it you can groove it
You can really start to move it at the hop
Where the jockey is the smoothest
And the music is the coolest at the hop
All the cats and chicks can get their kicks at the hop

2. It’s All In The Gane – Tommy Edwards
Soon he’ll be there by your side
With a sweet bouquet
And he’ll kiss your lips
And caress your waiting fingertips

3. The Purple people Eater – Sheb Wooley
It was a one-eyed, one-horned, flyin’ purple people eater
One-eyed, one-horned flyin’ purple people eater
One-eyed, one-horned, flyin’ purple people eater
Sure looks strange to me (One horn?)?

I presented a few days ago at the Greater Dayton Advertising Association in Dayton, Ohio. I’ve posted my presentation below. The greatest challenge was to simply and clearly convey the essentials of interactive marketing to an audience of all different experiences levels: some of whom had never used Google Adwords and were unfamiliar with advertising online and others were members of ad agencies with a deep knowledge of the material.I was asked, “What do you think is the next level of interactive media—the next step in the evolution of what you presented.” I responded, “Businesses that do remarkable things for their clients, who create value, and by creating value, cut through the clutter. They will use interactive media to create relationships and reach their customers, presuming they have something worthwhile to say to them…” In fact, the next step seemed a lot like what Seth Godin say a year ago—check it out.

I had exceptional customer service from a young woman working at a hotel yesterday. However, overall my customer service experience with the hotel was good, not great. So I didn’t want to go to Yelp to review the hotel. It wasn’t the hotel that impressed me. It was the young woman.

I told her that I left my mobile phone charger at home. She not only showed me Radio Shack’s location on a near by on a map, but she also went to the hotel’s basement and brought back a big box of phone chargers that guests left behind. Together we went through the cords until we found one that fit my phone. That’s remarkable, unusual service.

I would love to go to a site where I can share the service that she gave me with friends in my community.

Another example of this is going to a restaurant with awful food but having an exceptional waiter. You don’t want to review the restaurant on Yelp, A-List, CitySearch, etc., you want to review the individual. That’s where “WhatGreatService.com” comes into life…

I could see a website like this as a hiring resource for local businesses that are looking for exceptional people. If this already exists, please let me know. And if it doesn’t, it would be fun to create…

I had exceptional customer service from a young woman working at a hotel yesterday. However, overall my customer service experience with the hotel was good, not great. So I didn’t want to go to Yelp to review the hotel. It wasn’t the hotel that impressed me. It was the young woman.

I told her that I left my mobile phone charger at home. She not only showed me Radio Shack’s location on a near by on a map, but she also went to the hotel’s basement and brought back a big box of phone chargers that guests left behind. Together we went through the cords until we found one that fit my phone. That’s remarkable, unusual service.

I would love to go to a site where I can share the service that she gave me with friends in my community.

Another example of this is going to a restaurant with awful food but having an exceptional waiter. You don’t want to review the restaurant on Yelp, A-List, CitySearch, etc., you want to review the individual. That’s where “WhatGreatService.com” comes into life…

I could see a website like this as a hiring resource for local businesses that are looking for exceptional people. If this already exists, please let me know. And if it doesn’t, it would be fun to create…

KISS’ Clear Channel LA executes a strategy our company calls “client as content.” Our underlying belief is that advertisers who provide a service or value to their customers see a greater return from their advertising (a concept also know as branded utility). KISS LA invited advertisers trying to market to their listeners to do so by recording podcasts. The podcasts contain audio commentary on the topics on which the clients are experts: health, legal, auto, etc.

I think this idea could be taken to the next level if advertisers interacted directly with listeners. Build a forum on each AsktheExpert page. Create a blog for the advertiser the excepts public comments. Create a live chat—and sell advertisers a package of streaming commercials and banner ads to advertise for it. Use Qwizzy to build a free Q&A forum. Invite listeners to send in their questions directly to the experts, or to record a video of their question and post it publicly. Not only will advertisers connect more with the listener, but the website will also become more of a community. And you need conversation for that…