I presented a few days ago at the Greater Dayton Advertising Association in Dayton, Ohio. I’ve posted my presentation below. The greatest challenge was to simply and clearly convey the essentials of interactive marketing to an audience of all different experiences levels: some of whom had never used Google Adwords and were unfamiliar with advertising online and others were members of ad agencies with a deep knowledge of the material.I was asked, “What do you think is the next level of interactive media—the next step in the evolution of what you presented.” I responded, “Businesses that do remarkable things for their clients, who create value, and by creating value, cut through the clutter. They will use interactive media to create relationships and reach their customers, presuming they have something worthwhile to say to them…” In fact, the next step seemed a lot like what Seth Godin say a year ago—check it out.

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