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Online Video Tidbit

written on September 27th, 2007 by Zach Braiker

I came across a great article today while doing some research on online video. Here’s a juicy quote:

“The high level of consumer engagement with video means that car marketers can boost their conversion rates, not just their CTR. A January study conducted by The Kelsey Group found that 55 percent of consumers visited a business’ website after watching an online video ad, while 30 percent went to the business’ store and 24 percent actually made a purchase. These numbers suggest that video not only generates site traffic, it also drives revenue.” Read more…

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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