I came across a great article today while doing some research on online video. Here’s a juicy quote:
“The high level of consumer engagement with video means that car marketers can boost their conversion rates, not just their CTR. A January study conducted by The Kelsey Group found that 55 percent of consumers visited a business’ website after watching an online video ad, while 30 percent went to the business’ store and 24 percent actually made a purchase. These numbers suggest that video not only generates site traffic, it also drives revenue.” Read more…
