You don’t have to watch this if you don’t want to. Let me summarize it for you. An attractive British teen ponders whether she’s anyone’s favorite person and invites her viewers to record a video response answering the same question. As of today, this video has been viewed more than 500,000 times. Over 1,000 people have left comments, and many have responded with videos. I was pretty moved and surprised by how seriously her viewers thought about her question.One viewer sent out a bulletin to her Myspace friends asking, “Am I Your Favorite Person.” She qualified the request by saying….this is serious. Another viewer pondered the question extensively, creating her own soundtrack filled response.I think this question works so well because it’s simple, intensely narcissistic and answering it involves talking with friends and family.As a side note…The person featured in the video, asking the favorite person question, has an awesome YouTube screen name…mememolly.

Amazon’s new features allows customers to review products by recording a video of themselves – or by submitting their video review. This is going to open up an entirely new type of product placement.

Imagine an interactive talent agency, lets call it “pay per review modeling company,” which offers beautiful actors and articulate, regular people to sample products, film reactions and post them online.
I think this will add to the clutter online and make it even more difficult to discern quality content from paid endorsement. I wonder if Amazon, or other companies, will serve ads against the video reviews…“

Video reviews sponsored by Buzz Agent: Get Cool Stuff For Your Opinions, Buzz Agent.”

I’m sure that brands will conduct video product review contests: “Come up with the most innovative way to review our product, send us a link of that review posted online, and if our panel of judges selects your video review—we’ll use it in a national commercial and give you xyz prize.”