I am impressed the NBC’s digital strategy for JourneyMan, a new series about a time traveling man. The advertisement on Pandora, an online music website, invites people to listen one of several JourneyMan channels on Pandora. Clicking the ad, opens the radio player.
People often talk about creating an online experience, JourneyMan’s advertising strategy nails it! It’s not only contextually relevant, it’s completely engaging.
- Check out the microsite here and notice how they’ve integrated Honda…
- JourneyMan radio channel screenshot on Pandora. I actually like the songs they’ve picked…I’ll “Subscribe” to the brand…
