Take a look at the picture below. The website noticed that many of their users came from StumbleUpon referrals.  In order to attract additional StumbleUpon traffic, the site wrote a notice for StumbleUpon users to save this site as their favorite.

That’s an excellent strategy and a very thoughtful way to transfer insight from analytics into marketing.

I came across a great article today while doing some research on online video. Here’s a juicy quote:

“The high level of consumer engagement with video means that car marketers can boost their conversion rates, not just their CTR. A January study conducted by The Kelsey Group found that 55 percent of consumers visited a business’ website after watching an online video ad, while 30 percent went to the business’ store and 24 percent actually made a purchase. These numbers suggest that video not only generates site traffic, it also drives revenue.” Read more…

I don’t understand Ford’s Boredom Hurts campaign, but I think the execution is cool. I experienced the campaign first by clicking on the Boredom Hurts banner ad on Flickr, which led me to a Boredom Hurts sponsored Flickr group. The group invites Flickr users to upload pictures on the Boredom theme to the group…, described as: “A menacing Boredom epidemic is currently spreading across the globe and the search is on for photo-evidence.”

There are a few links to the Boredom Hurts microsite, and when you click the links, you finally see that Ford’s creating this.

The microsite is beautiful, seriously. However, I couldn’t imagine using 1/10 of it–even if I was really, really, really bored. It contains a web 2.0 check list of activities, ranging from watching webisodes and reading a blog to submitting video and subscribing to email updates on the “state of boredom?”

The Ford Escape is integrated into the primary navigation of the microsite, and all of Ford’s models are accessible by drop down menu on the top right of the screen.

I hope that bored consumers become motivated car buyers.

I don’t understand Ford’s Boredom Hurts campaign, but I think the execution is cool. I experienced the campaign first by clicking on the Boredom Hurts banner ad on Flickr, which led me to a Boredom Hurts sponsored Flickr group. The group invites Flickr users to upload pictures on the Boredom theme to the group…, described as: “A menacing Boredom epidemic is currently spreading across the globe and the search is on for photo-evidence.”

There are a few links to the Boredom Hurts microsite, and when you click the links, you finally see that Ford’s creating this.

The microsite is beautiful, seriously. However, I couldn’t imagine using 1/10 of it–even if I was really, really, really bored. It contains a web 2.0 check list of activities, ranging from watching webisodes and reading a blog to submitting video and subscribing to email updates on the “state of boredom?”

The Ford Escape is integrated into the primary navigation of the microsite, and all of Ford’s models are accessible by drop down menu on the top right of the screen.

I hope that bored consumers become motivated car buyers.

You don’t have to watch this if you don’t want to. Let me summarize it for you. An attractive British teen ponders whether she’s anyone’s favorite person and invites her viewers to record a video response answering the same question. As of today, this video has been viewed more than 500,000 times. Over 1,000 people have left comments, and many have responded with videos. I was pretty moved and surprised by how seriously her viewers thought about her question.One viewer sent out a bulletin to her Myspace friends asking, “Am I Your Favorite Person.” She qualified the request by saying….this is serious. Another viewer pondered the question extensively, creating her own soundtrack filled response.I think this question works so well because it’s simple, intensely narcissistic and answering it involves talking with friends and family.As a side note…The person featured in the video, asking the favorite person question, has an awesome YouTube screen name…mememolly.