We advertised on a local blog network, which includes a blog that I often read. I noticed that several days ago, the blogger, whose blog did not previously feature any advertising at all, retired his blog. He was blogging for 3 years. While I hope the blogger’s resignation was unrelated to our advertising, I can’t help but correlate them.
In the future, I wish that bloggers would be very clear about what creative standards they set for their blog and that they treat advertisers, our clients, as members of their community, especially when they are working hard to identify the right blogs with which to align.
