Google To Launch “Google Bum”
Combination of Adwords and Google Maps to Deliver Innovative, All-Local Ad Network
MOUNTAIN VIEW, Calif., 1 April, 2007 – Google Inc. (NASDAQ: GOOG) announced today it will launch Google bum in December 2007, a local ad network aggregating cardboard signs at prominent street corners in five major cities: New York, San Francisco, Chicago, Los Angeles and Boston. The inventory will be made available to sponsor through Google’s Adword’s program.
“Using Google Maps and Adwords technology, local advertisers can place their message on the information super highway and on prominent roadways,” said Monit Eyz, Director of Convergent Advertising at Google. “This represents our commitment to extend our presence beyond the screen and to cross over into new media platforms.”
Google has selected several Google Bum ambassadors in each launch city. “We needed to ensure each Google bum’s values coincided with our own and that they possess not only a drug and alcohol free background, but their cardboard signage utilizes the same ‘less is more’ approach that has become the hallmark of the Google user experience,” said Ful Ofshite, Director of New Venture Staffing at Google.
Google is leveraging its technological assets and “Do No Evil,” mantra to create a new revenue model: PPP or ‘pay per pity.’ For every dollar an advertiser spends with Google bum, they receive $.25 credit on both Google Maps and Adwords.
Company officials declined to comment on rumors that it plans to acquire homeless shelters to recruit and train bums.
Webcast and Conference Call Information
The company will host a conference call and webcast at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time) today to discuss the acquisition. To access the conference call, please dial 800-299-0572 domestic and 910-981-5543 internationally. A replay of the call will be available until midnight April 16 at 885-203-1112 domestically and 710-457-0820 internationally. Confirmation code for the replay is 2260624.
A live audio webcast of the conference call will be available at http://investor.google.com/webcast.html/Googlebum
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Disclaimer: No actual bums were harmed in the photoshopping of this picture. Picture taken from: http://mstabile.blogspot.com/homeless.jpg. We hope that Google has a sense of humor for this April Fools Day Joke.
