Have you called Sprint lately?
You may notice that their answering machine says things like, “and Oh, by the way, the total for you next bill is…” or “Oh, I wanted to add, you can subscribe to…” As if these thoughts just suddenly occured to the machine recording. It’s pretty annoying if you ask me. I think they should spend more time improving their speech recognition software and less time trying to be clever. And Oh, by the way, I can’t stand Sprint.
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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