If you don’t know about the Facebook, an online community in which 90% of the college student in the US participate, start here.

The Facebook has an alert feature which tells everyone in the community every time one of their friends uploads a photo, responds to an ad, writes a comment on a friend’s page, sneezes, etc. Facebook just told me that my friend Jessica is now in a relationship.

And, upon looking closer, she posted this relationship at 4:34 am.

Interesting….

I wonder if she and her new boyfriend formally discussed being in a relationship together before posting it?

What if he had no idea?

What if his frat subscribes to Facebook news feed on their mobile phone and received an alert at 5 am that their frat brother is now in a relationship.

Can you imagine the scene…the newly made boyfriend walks into a frat house, which erupts at 5 am teasing him about the relationship he formed twenty minutes prior.

News travels fast on Facebook.
The way it’s travels is changing how much we know…but not what we want to know about

Envision the most comfortable blanket. The rainy daily blanket. The blanket that you wrap around yourself to get a glass of milk in the middle of night. The blanket that you and your girlfriend always fight over even though it’s big enough to cover both of you. You know the blanket.

How would you imbue it with personality online?
In what ways would you make people want to buy it—without the benefit of touch?

The Slanket, “the best blanket ever,” has done just that! Its web site has personality. The descriptions use real words and the pictures feature real people. It’s filled with small personal touches like a hand writing font that’s not corny, and a few funny pictures and captions.

And their Myspace page is an extension of their personality, not an inauthentic attempt for a business to reach new customers. Here’s how the Slanket describes himself on Myspace:

“Only the best blanket in town. I’m all fleece and I have sleeves to keep you warm all night. Grab a book, eat some popcorn, change the channels. You’ll never get cold and you’ll never want to get out of me. You won’t believe how much you’ll love me until you jump inside. We’ll put your grandma out of business! I am for sale right now so come get me.”

They’ll earn my business.

by way of Mr. Nice Guy