Envision the most comfortable blanket. The rainy daily blanket. The blanket that you wrap around yourself to get a glass of milk in the middle of night. The blanket that you and your girlfriend always fight over even though it’s big enough to cover both of you. You know the blanket.

How would you imbue it with personality online?
In what ways would you make people want to buy it—without the benefit of touch?

The Slanket, “the best blanket ever,” has done just that! Its web site has personality. The descriptions use real words and the pictures feature real people. It’s filled with small personal touches like a hand writing font that’s not corny, and a few funny pictures and captions.

And their Myspace page is an extension of their personality, not an inauthentic attempt for a business to reach new customers. Here’s how the Slanket describes himself on Myspace:

“Only the best blanket in town. I’m all fleece and I have sleeves to keep you warm all night. Grab a book, eat some popcorn, change the channels. You’ll never get cold and you’ll never want to get out of me. You won’t believe how much you’ll love me until you jump inside. We’ll put your grandma out of business! I am for sale right now so come get me.”

They’ll earn my business.

by way of Mr. Nice Guy