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Archive for November 27th, 2006

Scary

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I’m going to say this at risk of sounding like a drama queen. Check out this Zig Ziglar’s Podcast on “Selling with Enthusiasm. Be patient through the 10 second introduction. Now, listen to that guy’s voice. It’s not Zig, it’s one of Zig’s crew. That is the scariest voice I have ever heard.

It’s the voice that says, “everything is great. Why, my family is juust perfect.” It’s the voice I think of Stepford Wives & Edward Scissorhand. I imagine this recording could be installed in a doll sitting in one a salesdesk somewhere in the blah, USA.

My favorite line:

“Please don’t tune us out if you don’t consider yourself a sales person.”

*image citation: http://tinyurl.com/y5vxr8

November 27th, 2006 written by admin
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Always On


TV room
Originally uploaded by reddirtrose.

It may have started with reality tv.
Suddenly, the everyday became compelling content.
Cheaper tools like digital and video cameras made it easier than ever to record life.

New distribution networks like Myspace and YouTube made sharing personal content simple.

With all these changes, has the idea of compelling content changed too?
I think so.

50 years ago, what were most pictures of?
Smiling families & landscapes…

Now what are most pictures of?
Digital liberates us to create an entire new kind of art…

It’s become less about waiting for the right moment to appear and more about recording every moment and editing until the right moment surfaces.

I read a post to a list serve recently.
It said, “I’m on my honeymoon but I will find time to podcast with my wife from the hottube.”
Podcasting on your honeymoon? Why not.

I think needing to feel connected at all times is an addiction.
Perhaps no one was listening to the podcast.
It was still significant to the podcaster.

What’s happened to our ability to decide what is significant?
When every moment is preserved, when all history is saved, will we long for a time when we couldn’t remember?

November 27th, 2006 written by admin
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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