The Wave is one of Los Angeles’ top rated radio stations. It is also one of the most admired smooth jazz stations in the country. They target a 40+ demo, and I just came across their Myspace page. Their friends include on air personalities and the musical talent they play. Of course, a few listeners as well. Even though they only have 150 friends, I think it’s cool they are using Myspace to reach their listeners.
Let’s welcome them to the neighborhood.
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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