Pug and Flowers
Originally uploaded by zoomar.

My partner said something wise today. I’d like to share it with you.

“It’s not what you say that counts; it’s what people hear.”

defaced cafe II
Originally uploaded by t-squared.

I’m at Ad Tech New York today. Even though this is the online advertising industry’s major conference, I found that the exhibitors marketing techniques were very basic. Things like: enter to win a drawing for an iPod, spin a wheel for a prize, or free candy in their booth. I expected exhibitors to use text messaging, or integrated creative messaging to reach people in their industry, which is famous for bringing new ideas to clients.

After hearing certain keywords, “seo, sem, landing page, BT, segment, CMS, ” all my conversations started to sound the same. It was only the exhibitors who used real words to talk about who actually cut through the verbal clutter.