Tom is everyone’s first friend on Myspace. He co-founded Myspace in 2003 and has over 130,000,000 friends. Today, Tom sent a bulletin to all his Myspace friends. One of Tom’s friends lost his dog. Tom sent a picture of the dog and the owner’s email address to all his 130MM friends.
More people will receive the photo of the missing dog than actually living in Los Angeles!
I’m going to say this at risk of sounding like a drama queen. Check out this Zig Ziglar’s Podcast on “Selling with Enthusiasm. Be patient through the 10 second introduction. Now, listen to that guy’s voice. It’s not Zig, it’s one of Zig’s crew. That is the scariest voice I have ever heard.
It’s the voice that says, “everything is great. Why, my family is juust perfect.” It’s the voice I think of Stepford Wives & Edward Scissorhand. I imagine this recording could be installed in a doll sitting in one a salesdesk somewhere in the blah, USA.
My favorite line:
“Please don’t tune us out if you don’t consider yourself a sales person.”
*image citation: http://tinyurl.com/y5vxr8
It may have started with reality tv.
Suddenly, the everyday became compelling content.
Cheaper tools like digital and video cameras made it easier than ever to record life.
New distribution networks like Myspace and YouTube made sharing personal content simple.
With all these changes, has the idea of compelling content changed too?
I think so.
50 years ago, what were most pictures of?
Smiling families & landscapes…
Now what are most pictures of?
Digital liberates us to create an entire new kind of art…
It’s become less about waiting for the right moment to appear and more about recording every moment and editing until the right moment surfaces.
I read a post to a list serve recently.
It said, “I’m on my honeymoon but I will find time to podcast with my wife from the hottube.”
Podcasting on your honeymoon? Why not.
I think needing to feel connected at all times is an addiction.
Perhaps no one was listening to the podcast.
It was still significant to the podcaster.
What’s happened to our ability to decide what is significant?
When every moment is preserved, when all history is saved, will we long for a time when we couldn’t remember?
One of the thing that surprised me is that on the first day of school, 3193 freshmen reportedly had an account. This was over 85% of the entire freshman class, and many had been using the Facebook for many months.
Bonus reading*** Rhythms of Social Interaction: Messaging within a Massive Online Network
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This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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