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You Tube Power User, Joy

written on August 26th, 2006 by admin

I spoke recently with You Tube power user, Joy (screen name xSJPx). Over 70,000 people have viewed her profile and hundreds of thousands have viewed her videos. She has +1400 people subscribing to her channel. She attributes her success to her “realness.” Have a look, this video alone was video was video 40,000 times.

In a conversation with Joy, she describes her YouTube habits:

“I started putting videos online for my friends back in my home town, because I never see them anymore and they miss me. I’ve always made fun short videos with friends throughout high school it’s a great hobby!

Youtube is very easy to use, I love that I can have my own “channel” and it’s easy for people to view my videos. I also like that more then just my friends can watch my videos and I can meet new people. I like the commenting and rating system as well. Their flagging system is flawed but I hope the sites staff will fix it soon.

Of my videos, my favorite is probably “Bob Marley painting” that is the favorite of all my friends as well.

Youtube videos I like to watch include allstarbritti, she makes short little videos that always make me laugh and boh3m3 he has a great video blogging style. There are many channels I subscribe too and I tend to flick through videos randomly. I don’t always have time to watch whole videos.


I think that people watch my videos based on the fact that I’m not trying to be anything or anyone, I’m real. I like to have fun and be silly I don’t take things to seriously. I have a strange sense of humor as well, and people who share this enjoy my videos.

It’s unfortunate that YouTube is turning into a commercially exploited site.

I suppose with many things that distribute mass media, it quickly becomes all about the money. YouTube is not too over run by money hungry marketer’s yet, but I see it happening soon.”

Her favorite video (that she produced)


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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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