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Seth Godin podcast

written on August 6th, 2006 by admin

Seth Godin on the Across the Sound podcast discusses why we should think small. What I love about Seth Godin is his choice of words. He relates marketing as story telling, favoring using the right words to jargon and placing equal emphasis on data and anecdote. It’s worth a listen and is especially relevant to understanding iconoclast marketing techniques:

Free download from Jaffee’s Across the Sound podcasts


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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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