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The Million Page View Kitten

written on August 25th, 2006 by admin


Get this video and more at MySpace.com

The number one video on Myspace currently, this cute little kitten, has been viewed over 1 million times collectively. I recently interviewed, “80s Tim,” the publisher of this video to get the story behind its success.

Here’s the details from Tim: “I found the kitten in the middle of quite a busy road near a town called Sarre in Kent, England. I was driving along with a friend called Lisa and I saw what I thought was a guinea pig on the road. After stopping and getting out, we saw it was a kitten. I picked the little guy up and we searched for ages for any sign of a mother or litter, but to no avail. I decided on the spot to adopt the kitten since I had just left the army and this was the first time that I had the chance to own a cat. The kitten was roughly 3 days old and would need a lot of nurturing. Luckily, my housemate, Gemma, is an animal care and knew her stuff about raising orphaned kittens. We started nursing him back to health and after one small scare, where he stopped eating for a couple of days, he started to develop as he should. It was about then that I made a quick video of him and put it on myspace to let my friends see him.”

Q&Q: Did you think it would be as great a success as it was?
Tim: I had absolutely no idea that it would be a big success, I only put the video on for a few friends and family, it was only after I started getting hundreds of messages a day that I was informed that the video had been on the myspace front page. I had no idea it had been used for this and it feels a little bit weird when look at peoples` sites and see my video on them, with my bed, my room and my kitten.

Q&Q: Why do you think so many people showed interest?
Tim: I suppose that most people are suckers for small, fluffly things and my video showed a very young, very vulnerable kitten that appealed straight to the hearts of certain people. In this case, those people were, on the most part, American and Australian women. Oh, and loads of gay guys too.

Q&Q: Why did you post the video on Myspace, rather than YouTube or other sites?
Tim: As I said before, I only stuck the video on here for a few mates, I never intended it for wide scale public viewing so it never occurred to me to put it anywhere else.

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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