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Archive for August 26th, 2006

You Tube Power User: Morbeck

I interviewed Morbeck, the producer of one of the top 20 most subscribed to channels on You Tube. His content is funny, sexual and surprising. He published this video yesterday, viewed over 40,000 times in the last 24 hours.

Q&Q: Why did you start video blogging?
MORBECK: My first attempt at video blogging was a spoof of a famous youtuber. Everyone seemed to enjoy it so I kept going until I came up with my own characters.

Q&Q: Why do you use You Tube as your video blogging platform?
MORBECK: I decided to post videos on youtube because i saw the potential it had since the beginning and noticed how the videos can reach such a wide audience.

Q&Q: What’s your favorite vblog entry that you’ve produced?
MORBECK: My favorite vblog is a tribute to all videobloggers. I can be found at this url http://www.youtube.com/watch?v=hCzIIERHZKw

Q&Q: What other video bloggers do you follow?
MORBECK: I follow filthywhore, littleloca, bowiechick, therealnewsguy and other random ones that i see on the most discussed list.

Q&Q: Your video blog is one of top 40 most popular on You Tube. Why?
MORBECK: One of the reasons I got to the top 40 is because I try to come up with original content that is also entertaining. I set up a little studio in my bedroom for chroma key effects and people seem to be enjoying my creations so they keep coming back and telling their friends about me.

Q&Q: How do you feel about name brands (Paris Hilton, Nike, etc) using You Tube to distribute their commercials?
MORBECK: I dont mind that big celebrities use youtube as a resource as well. Although im glad that even though Paris Hilton is on the first page she doesnt have as many subscribers as me yet. This means the youtube community is here to watch everyday people that have something to offer besides mainstream entertainment.

Q&Q: If a company like Adidas, Pepsi or Puma wanted to sponsor your channel, would you accept payment in exchange for promoting them?
MORBECK: Yes I would accept it because I would be able to keep doing what I enjoy and still deliver what my fans expect of me.

August 26th, 2006 written by admin
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You Tube Power User, Joy

I spoke recently with You Tube power user, Joy (screen name xSJPx). Over 70,000 people have viewed her profile and hundreds of thousands have viewed her videos. She has +1400 people subscribing to her channel. She attributes her success to her “realness.” Have a look, this video alone was video was video 40,000 times.

In a conversation with Joy, she describes her YouTube habits:

“I started putting videos online for my friends back in my home town, because I never see them anymore and they miss me. I’ve always made fun short videos with friends throughout high school it’s a great hobby!

Youtube is very easy to use, I love that I can have my own “channel” and it’s easy for people to view my videos. I also like that more then just my friends can watch my videos and I can meet new people. I like the commenting and rating system as well. Their flagging system is flawed but I hope the sites staff will fix it soon.

Of my videos, my favorite is probably “Bob Marley painting” that is the favorite of all my friends as well.

Youtube videos I like to watch include allstarbritti, she makes short little videos that always make me laugh and boh3m3 he has a great video blogging style. There are many channels I subscribe too and I tend to flick through videos randomly. I don’t always have time to watch whole videos.


I think that people watch my videos based on the fact that I’m not trying to be anything or anyone, I’m real. I like to have fun and be silly I don’t take things to seriously. I have a strange sense of humor as well, and people who share this enjoy my videos.

It’s unfortunate that YouTube is turning into a commercially exploited site.

I suppose with many things that distribute mass media, it quickly becomes all about the money. YouTube is not too over run by money hungry marketer’s yet, but I see it happening soon.”

Her favorite video (that she produced)


August 26th, 2006 written by admin
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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