I was at one of my client’s offices today, a radio station, and this bald man in shorts and his 8 year old son walked in. Apparently, they won tickets to a concert. After filling out the forms, they went to leave. The father turned to the son and then to the secretary and said:
“This is the biggest moment in his little life.”
Little life.
I’m not sure if that bothered the kid as much is it bothered me.
Therapy: a patient is born everyday.
This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.
Zach Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.
He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB's annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia's first annual workshop on the future of mobile technology in Helsinki. Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard's Kennedy School of Government.
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