While waiting for my friends at the movies, I chatted with a kid who worked there about the teenagers lingering on the walk way. He pointed out many things I didn’’t know: PG-13 horror movies bring the worst teens to the theater and what groups of teens are likely to behave in which ways. His method of categorizing teens on their motivations intrigued me. I learned more about Generation Y in our brief conversation than I often do reading industry research. I feel the same way about the people working in barber shops, malls, clerks, airports, hotels, etc…some of their insights into people’s motivations are useful in ways research isn’t–and they’re interesting too.

p.s. I spoke with an online community of which I’m a member about buying advertising on their web site. I wonder if they looked me up, read my profile and crafted their pitch to me accordingly.

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