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The Anywhere Experience

written on February 28th, 2006 by admin

I just returned from a few weeks of travel. I realized something about America. It’s possible to have an identical experience in different cities across the country. Treat yourself to a meal at TGI Fridays. Take your laptop to Starbucks. Finish at Barnes and Noble by assembling a stack of books and collapsing into a comfy chair. Whether in San Francisco, Boston, Orlando, Seattle, or New York City, you can live the same experience.

You’re also more than likely to come across the coffeehouse entrepreneur on your adventure. You’ll identify him immediately. He’s the guy who found the only plug in the place and is using both outlets for his laptop and cell phone. Out of tired desperation and in over caffeinated camaraderie, he may smile at you. Be warned. Do not start talking. If you do, the next three hours will be spent discussing his (or your) start up concept. Before long, you may be asked to serve on his Board of Directors or worse yet, you may ask him to serve on yours. However, resisting the urge to inquire is antithetical to the lifestyle. So go on, introduce yourself…

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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