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IPOD Moment

written on December 28th, 2005 by admin

I had an IPOD moment flying across country this week. I couldn’t have written a better advertisement if I tried. Picture a crying baby causing desperate passengers to seek solace in commiserating glances. Wives attempted to calm their husbands, reminding them that they once flew with infants too. Now picture a handful of us reclining in our chairs, reading peacefully and exchanging silent congratulations while sipping ginger ale and playing with our IPODs. As the other passengers contemplated jumping out of the plane, my only concern was how to avoid snoring as I feel asleep.

P.S. As a noteworthy aside, locate advertising moments and the agencies creating them.
Picture: From the plane, the crying baby culprit featured in shadows.

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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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