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Archive for November 30th, 2005

Tea Time

Tazo tea’s web site is beautiful, and they are running a very interesting viral campaign.

Check it out!

Once you’re on the site, select “Consult the Tea Leaves.”

Welcome home
-Z

November 30th, 2005 written by admin
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Gilbane Conference

Today I attended the Gilbane Conference on content management and new technologies like corporate blogs, rss and wikis. The keynote debate on these subjects impressed me. The speakers were easy to relate to and shared personal anecdotes regarding their experience applying these technologies with corporation.

These two speakers made their point about new technologies by citing case studies and personal experience:

David Berlind, Executive Editor, ZDNet — Blog

Ross Mayfield, CEO, Socialtext, Inc. — Blog

David Berlind described how his family used a Wiki to discover members separated by the holocaust and how it united through creating a family tree. It was very refreshing to hear real language, not “conference speak.” He also shared a great anecdote about monitoring his son’s Myspace page.

Ross Mayfield shared exceptional case studies of his company, Socialtext, Inc. replacing a European banks intranet with a Wiki. See: http://www.socialtext.com/customers/customerdrkw/ He’s someone whose opinion I respect.

I’m curious if the estimates about the rise of Wiki use, due to its increased simplicity, will infact grow at the rate mentioned.

November 30th, 2005 written by admin
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Zach Braiker

This blog analyzes where social media culture and business converge. Zach Braiker is the CEO of Refine & Focus a social media agency and an adjunct professor of social media at Emerson College.

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