“I ascribe a basic importance to the phenomenon of language. To speak means to be in a position to use a certain syntax, to grasp the morphology of this or that language, but it means above all to assume a culture, to support the weight of a civilization.” – Frantz Fanon
I went to an old fashion breakfast diner today and to ordered a “Venti-sized” drink. They looked at me as if I committed a mortal sin, and I honestly felt like I had. For years, I intentionally ordered “Large, Medium or Small,” at Starbucks, actively resisting their Italian sizes. Today, I caved. I would argue that the ability for brands to have us think in their terms – within the measurements they prescribe – is perhaps their most effective means of marketing.
