On November 16th at 7 p.m. we're hosting the first social media book club. Space is limited. We currently have 6 registered, and we are looking for 12 more to join us. We're meeting near our office in Kenmore Square in a beautiful conference room to discuss
Brian Solis' "The End of Business as Usual." Currently, we have a brand manager from P&G, a strategy consultant, two students from Harvard and BU, several members of the refine+focus team and a marketing practitioner joining...
It’s so simple and so effective. Pose a simple question and ask people to vote. In this case, the more votes, the more tips. Whether it’s tips or attention, how could you apply this simple principle to your marketing efforts?...
At the Cambridge River Festival, I met the owner of a local Indian restaurant who used every tactic imaginable to get our attention and earn our business. I liked his creativity, and his samosa’s were excellent too.
Note the QR...
In a recent
post, CEO and consultant Peter Shankman argues against the validity of self-professed “social media experts,” whom he suggests would do better to light a match and swiftly put an end to their worthless existence. Yet, Shankman’s open-ended invitation for “social media experts” to set themselves on fire seems to come from a cloudy place, a place where the term “social media expert” becomes synonymous with the term “scam artist.” ...
I’ve learned to express myself in 140 characters or less. It’s not only how I write tweets, it’s also how I communicate in emails. Folks in my world want fast and simple communication. Analysis isn’t welcomed in these emails; long power point decks aren’t either. Actions and decisions are valued with short rationale.
What’s missing is time to reflect, and it’s evidenced in how we communicate. Writing an email we expect a response within...
