Check out the
Counting Crows (CC) Facebook strategy. CC fans want to know when their favorite band is touring. CC will only reveal that information when enough of their fans share their Facebook application. Fans who share with 10 or more friends are entered to win free tickets. Those who participate are signed up for updates from the band. The strategy is brilliant:
1) It's simple. Anyone can understand it immediately.
2) It's effective. Motivated fans want to know the information; they can participate quickly and...
On November 16th at 7 p.m. we're hosting the first social media book club. Space is limited. We currently have 6 registered, and we are looking for 12 more to join us. We're meeting near our office in Kenmore Square in a beautiful conference room to discuss
Brian Solis' "The End of Business as Usual." Currently, we have a brand manager from P&G, a strategy consultant, two students from Harvard and BU, several members of the refine+focus team and a marketing practitioner joining us.
Everyone coming not only cares deeply about social media marketing and business strategy, they also are interested in developing personal and business relationships with other practitioners.
If you're interested in joining us, leave a comment...
It’s so simple and so effective. Pose a simple question and ask people to vote. In this case, the more votes, the more tips. Whether it’s tips or attention, how could you apply this simple principle to your marketing efforts?...
At the Cambridge River Festival, I met the owner of a local Indian restaurant who used every tactic imaginable to get our attention and earn our business. I liked his creativity, and his samosa’s were excellent too.
Note the QR...
In a recent
post, CEO and consultant Peter Shankman argues against the validity of self-professed “social media experts,” whom he suggests would do better to light a match and swiftly put an end to their worthless existence. Yet, Shankman’s open-ended invitation for “social media experts” to set themselves on fire seems to come from a cloudy place, a place where the term “social media expert” becomes synonymous with the term “scam artist.” ...
